BAT Japan promotes smokeless alternatives to reduce health risks

BAT Japan held a media information exchange session in Tokyo to discuss strategies for reducing health risks associated with tobacco and nicotine products. The company emphasized that the best way to avoid health risks is to not start using these products or to quit entirely.

To address the issue of unwanted secondhand smoke, BAT Japan announced its commitment to providing smokeless alternative options that do not produce smoke or ash, aiming to mitigate the health risks posed by traditional combustible cigarettes.