Bata Group implements transformation strategy in Indonesia

Bata Group is implementing a global transformation strategy to strengthen its business in Indonesia after 95 years of presence in the country. Global CEO Panos Mytaros announced that the company aims to simplify its product portfolio, organizational structure, and operational methods to increase agility and focus on consumer value.

The strategy focuses on making products more relevant by prioritizing design, comfort, quality, and reasonable pricing to compete in an increasingly crowded footwear market. Additionally, Bata plans to enhance its reach by strengthening both physical retail stores and digital channels to adapt to changing consumer shopping behaviors.