Bath & Body Works introduces new store concept and holiday sale

Bath & Body Works is implementing a new “Feel Good” store concept as part of a multi-year revival plan aimed at increasing profitability and attracting new consumers. The redesigned stores utilize natural materials and a more welcoming layout to address previous customer difficulties with store navigation. The new design features flexible display walls intended to highlight product ingredients and new launches.

In conjunction with its brand refresh, the retailer is running a holiday promotion. For a limited time, customers can use the promo code HOLIDAYPREP to receive a buy-one-get-one-free deal on select seasonal items, including holiday hand soaps and body care products in scents such as Winter Candy Apple, Vanilla Bean Noel, and Twisted Peppermint.