BAUHAUS launches new marketing campaign featuring Vojta Kotek

The BAUHAUS retail chain is continuing its ‘Clumsy Husband’ marketing campaign, introducing new comedic scenarios featuring actor Vojta Kotek. In the campaign, Kotek portrays an amateur DIY enthusiast attempting to keep up with experienced professionals, receiving assistance from a character played by Zdeněk Charvát.

The campaign, which begins on February 23, 2026, aims to reinforce the brand's message that its centers are equipped for everyone from professional builders to hobbyists. Marketing lead Jindřich Hovorka stated that the goal is to ensure customers feel confident and welcome, regardless of their skill level, by highlighting the company's wide assortment and professional services, such as wood cutting, color mixing, and tool rentals.

The promotional rollout will span television, outdoor advertising, print, digital, and radio from February through May. Television spots will air on Nova, Prima Group, and ČT, supplemented by online formats including banners and interactive branding.