Bavarian Motors reopens renovated BMW and MINI Songdo complex

Bavarian Motors, an official dealer for BMW Group Korea, has reopened its renovated BMW and MINI Songdo facility in Incheon. The large-scale complex covers a total floor area of approximately 26,516 square meters and integrates new car showrooms, a service center, and certified pre-owned vehicle displays (BPS and MINI NEXT) into a single location.

The facility implements the BMW Group’s ‘Retail Next’ concept, designed to optimize customer movement and viewing environments. The showrooms on the first and third floors can accommodate 28 vehicles, including BMW luxury and high-performance M models, MINI models, and certified pre-owned cars.

To enhance customer experience, the complex features a private ‘Handover Zone’ for new vehicle deliveries and a cultural performance hall named ‘Bavarian Platz’. The service center is equipped with 65 work bays to handle both general maintenance and accident repairs, complemented by an expanded customer lounge for those waiting for service.