Bavarian stakeholders workshop sustainable meadow orchard marketing

Stakeholders in the Bavarian agricultural sector gathered for a workshop focused on the sustainable marketing of meadow orchards (Streuobst). The event, held at the Weihenstephan-Triesdorf University of Applied Sciences, aimed to address the decline of these orchards, which are vital for biodiversity and regional food resources.

Under the framework of the Bavarian Meadow Orchard Pact, which aims to plant one million additional trees by 2035, participants worked to develop new product ideas and value chains. The workshop, led by Professor Dr. Rebecca Preller from the University of Bayreuth, resulted in concrete product profiles and networking options intended to serve as a basis for future pilot projects and cooperation.