Bayreuth launches digital info screen for local clubs

The city of Bayreuth has launched a new digital information screen at the ‘Red House’ (Roten Häuschen) located at the marketplace corner of Sophienstraße. The project, which provides free digital advertising space, was funded by the Sparkasse Bayreuth Foundation.

The screen is designed to support local clubs, volunteer initiatives, and organizers who operate without municipal subsidies or large marketing budgets. It features a split display: the left side runs a continuous loop of daily events from the ‘Stadt, Land, Leben’ portal, while the right side displays digital poster formats. This allows for the promotion of diverse activities spanning sports, culture, environment, and social sectors, aiming to increase the visibility of community engagement within the city.