b&b group expands vocational training to combat labor shortages

The Filderstadt-based event production partner b&b group is expanding its internal training programs to address the skilled labor shortage in the event industry. As part of its long-term personnel strategy, the company is training six new apprentices across two recognized professions: event technology specialists and event management professionals.

To ensure comprehensive expertise, the company utilizes a rotational system where trainees experience various aspects of the business, including national and international projects, trade fairs, and location management. This approach aims to build qualified staff in-house and foster long-term employee retention.