BBDO India secures integrated creative mandate for LT Foods' DAAWAT brand

BBDO India, part of Omnicom Advertising India, has been awarded the integrated creative mandate for LT Foods' flagship rice brand DAAWAT in India. The agency will manage the brand’s overall strategy, mainline advertising, digital, social media and integrated communications from its Gurugram office, working closely with LT Foods.

Ritesh Arora, CEO – India & Far East of LT Foods Ltd., said DAAWAT has been built on the trust of millions of consumers and that the partnership will help the brand’s next phase of growth. Ashutosh Sawhney, COO of BBDO Group India, highlighted LT Foods' 70‑plus‑year legacy and presence in more than 85 countries, and expressed confidence that the collaboration will combine strategic thinking with world‑class creativity to build enduring brand value and drive business growth.