BBVA finances 80% of Spanish franchise brands

BBVA has established a dominant position in the Spanish franchise market, working with approximately 1,060 brands, which represents about 80% of the sector. The bank has allocated 250 million euros in financing through August 2026 to support the launch and growth of franchise establishments.

The funding is specifically targeted at small and medium-sized enterprises (SMEs) and self-employed individuals who sign franchise contracts, rather than the franchisors themselves. This capital covers various startup costs, including entry fees, premises adaptation, equipment, and initial working capital.

BBVA’s strategy focuses on specialized support through its Integral Franchise Service, providing guidance from the initial project phase through expansion plans. The bank’s involvement was highlighted during the Franchise Innovation Summit (FIS) 2026 in Madrid.