BBVA México launches Global Wealth to expand high-net-worth client base

BBVA México has introduced Global Wealth, a new wealth management model designed to enhance advisory services and asset protection for its clients. The institution currently manages over 1.3 trillion pesos and serves more than 180,000 clients. With this new initiative, the bank aims to expand its high-net-worth client base to 240,000 by 2029.

The new structure reorganizes its services into three distinct segments: Premium Banking, which focuses on individuals in the wealth-building stage; Private Banking, which assists clients in expanding and consolidating assets through specialists; and Ultra High Net Worth (UHN) services, which provides tailored international solutions and family governance for clients with complex financial structures.