BCA launches Runvestasi 2026 to promote fitness and investment

PT Bank Central Asia Tbk (BCA) has launched Runvestasi 2026, an annual program designed to promote both physical fitness and financial literacy. Under the theme ‘Wealth Life Balance – From Miles to Millions’, the initiative combines running and walking activities with investment challenges through a virtual competition.

BCA Director Haryanto T. Budiman emphasized that the program aims to increase financial inclusion and literacy in Indonesia, noting that sustainable quality of life requires a balance between physical health and financial stability. He encouraged early investment and diversification to ensure long-term financial health.

To promote the campaign, BCA partnered with entertainer and running enthusiast Sheryl Sheinafia. She highlighted the parallels between running and investing, noting that both require commitment, discipline, and consistency to succeed. Registration for the program is open from July 1 until November 15, 2026, with the virtual race period scheduled for November 1–15, 2026.