BCCI secures Rs 129.85 crore cricket partnership deal

BCCI cricket sponsorship Campa Cola SBI Life ChatGPT

The Board of Control for Cricket in India (BCCI) has secured new associate partnership deals worth approximately Rs 129.85 crore. The agreement covers 35 India home matches and will run through March 2028, beginning with the upcoming series against the West Indies.

Campa Cola, backed by Reliance Industries, emerged as the highest bidder with a rate of Rs 1.31 crore per match. SBI Life and ChatGPT also secured partnership slots, each offering Rs 1.2 crore per match. This new deal represents a 44% increase in value compared to the previous partnership cycle.

BCCI President Mithun Manhas stated that the increased value reflects strong brand confidence in the commercial potential and reach of the Indian cricket ecosystem.

Entities

BCCI · Campa Cola · ChatGPT · Mithun Manhas · SBI Life

Sources

BCCI signs Campa, SBI Life, ChatGPT as India home cricket partners [www.indianbroadcastingworld.com]

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