Beams advises Aomori companies on new craft products

Beams executives, including Executive Officer Shuji Suzuki, visited the Aomori Prefectural Government to report on the progress of ongoing product development projects. Since 2020, the prefecture has collaborated with the Tokyo-based select shop Beams to enhance the appeal of local crafts and develop new products.

This year, six local companies, including Niikara Hamono Tanzo-jo in Hirosaki and Takashin in Hirakawa, are receiving professional advice and supervision through a series of development meetings. The goal is to create new souvenirs specifically targeted at inbound tourists. The completed products are scheduled to be unveiled on January 13, 2027.