BEAMS and Tokyo Game Show launch anniversary apparel collection

BEAMS and the Computer Entertainment Supplier's Association (CESA) have announced the ‘GAME ARTeee COLLECTION’, a collaborative apparel line celebrating the 30th anniversary of the Tokyo Game Show and the 50th anniversary of BEAMS.

Released through the BEAMS MANGART label, the collection features T-shirts designed by illustrator Zashiki Warashi. The designs showcase specially drawn characters from seven major Japanese game developers: Capcom (Mega Man), Koei Tecmo (Karia), KONAMI (Rose from Castlevania), SEGA (Sonic the Hedgehog), Square Enix (Yuffie from Final Fantasy VII), Sony Interactive Entertainment (Astro), and Bandai Namco (Tasha from Ace Combat 8).

In addition to individual character designs, the collection includes a pre-order ‘All-Star T-shirt’ featuring a group illustration of all seven characters alongside the Tokyo Game Show mascot. The collection will be available starting September 15, 2026, at select BEAMS retail locations and the official online shop, with some items also available at the Tokyo Game Show Family Game Park.