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BEAMS celebrates 50th anniversary with Salomon and SCYE collaborations
Japanese retailer BEAMS is marking its 50th anniversary through two distinct collaborative collections.
In partnership with Salomon, the “XT-QUEST BEAMS” collection focuses on the theme of “Hybridisation,” merging Alpine trail heritage with Tokyo street culture. The lineup includes seven items, notably the XT-QUEST BEAMS all-weather shoes featuring GORE-TEX and ski boot buckle details, as well as nylon jackets with backpack-style zippered pouches and packable tote bags. The collection will be available at BEAMS stores and online starting November 7, followed by Salomon direct stores from November 12.
Additionally, BEAMS has collaborated with the brand SCYE to release commemorative pants. Based on SCYE’s iconic wide straight leg jeans, the design utilizes a unique gusset structure to allow for a full range of motion. The pants are crafted from a blend of US and Australian cotton denim designed to develop character through wear. These items will be available at select BEAMS locations, including Harajuku, Shibuya, and Roppongi Hills.