Beams opens first sports concept store in Tokyo

Beams has opened its first sports concept store, ‘BEAMS SPORTS’, in Meiji Park, Shinjuku, Tokyo. The new location focuses on running, trail running, and basketball, offering a mix of domestic and international sports brands, vintage items, and original products.

The store features the Japanese debut of the British running footwear brand ‘R.A.D RUNNING’ and includes collaboration items from ‘Winiche & Co.’ and ‘AKTR’. The interior is designed to resemble professional athlete locker rooms.

A bakery cafe, ‘Parklet Meiji Park’, is also located within the facility, which aims to serve as a community hub for sports-related events and talk shows.