BEAMS PLUS to host limited store at BISHU FES. in Aichi

The fashion label BEAMS PLUS will host the ‘BEAMS PLUS LIMITED STORE in BISHU’ during the BISHU FES. event in Ichinomiya, Aichi Prefecture, on November 7–8, 2026. The initiative aims to promote the local textile industry and revitalize the region by highlighting the charm of the Bishu wool production area.

Key offerings include limited-edition apparel made from repurposed Bishu fabric scraps, such as engineer jackets, shirts, and pants. The event will also feature an order session for custom overcoats through the tailoring factory I. J. I. unit, as well as special collaborations including a double-face scarf with the Ichinomiya Tourism Association and unique donuts created with local shop food & donut Neji.

To engage the next generation, the event includes fashion shows featuring students from local high schools and a charity component where proceeds from specially made drawstring bags, produced in collaboration with WELARCH, will be donated to Yokohama Municipal Hongo Special Needs School.