BEAMS to host 50th anniversary festival at Yoyogi National Gymnasium

Japanese lifestyle brand BEAMS will host a large-scale multi-cultural event titled ‘BEAMS 50th ANNIVERSARY FES. BEAMS PARK’ to celebrate its 50th anniversary. The festival is scheduled for February 6, 2027, at the Yoyogi National Gymnasium (First and Second Gymnasiums) and the surrounding areas.

The event is designed as a composite festival bringing together various cultures that BEAMS has engaged with over its history, including fashion, music, sports, and food. It is intended to serve as the finale of the brand's 50th-anniversary celebrations, offering attendees an experience of walking through a park to encounter new people and cultures. The event is supported by Shibuya City, with certain areas offering free admission.

Specific details regarding the festival's content are scheduled to be announced on October 30 at noon.