Beats and Pokémon partner for limited-edition Pill speaker

Beats by Dre, an Apple-owned brand, has announced a collaboration with The Pokémon Company to release a special edition of the Beats Pill Bluetooth speaker. A teaser video released by Beats used the slogan “Time to catch something new,” referencing the franchise’s iconic catchphrase.

The limited-edition speaker features designs inspired by Pikachu and Mimikyu. The collaboration includes themed cosmetics and accessories, such as a color-matched carrying lanyard with a Poké Ball-inspired charm. While the aesthetic is unique, the device retains the technical specifications of the 2024 Beats Pill model, including IP67 dust and water resistance, a 24-hour battery life, and USB-C connectivity.

Initial reports indicate the product is scheduled for release on October 15, 2026, with a planned price of $149.99 in the United States. Early availability is expected in the US, UK, and China through Apple stores and select retailers like Target and Argos. The release coincides with the 30th anniversary of the Pokémon franchise.