beautiful people announces Persona 5 Royal fashion collaboration

The fashion brand beautiful people has announced its first collaboration with the video game Persona 5 Royal to commemorate the 30th anniversary of the Persona series. The collection is scheduled for release on October 2.

The collaboration utilizes the brand’s unique “house code” design techniques, such as “DOUBLE-END” and “FLIP,” to reflect the duality themes of the game, which depicts characters living both ordinary student lives and secret phantom thief identities.

Key items in the collection include: - A denim blouson featuring the “Fool” tarot card that changes orientation when the garment is inverted. - Graphic T-shirts depicting characters in both their persona and thief forms. - Mesh bags inspired by the “Isekai” and “Velvet Room” motifs. - A mini wallet featuring the character Morgana.

Most items include customizable original badges or stickers. The collection will be available through beautiful people retail locations, the brand’s online shop, SEGA STORE (Tokyo, Osaka, and Shanghai), and the Atlus D Shop.