Beauty and fashion markets adapt to new trends and regulations

New trends in the beauty and fashion sectors are being shaped by both product innovation and significant regulatory shifts. In the beauty market, brands are focusing on 'in & out' wellness. De Aurea has launched Protocole N°79, a nutricosmetic supplement designed to address 16 signs of aging using ingredients like marine collagen and wheat ceramides. Similarly, Valdy Skincare has introduced a high-concentration, 100% natural anti-aging serum-cream.

In the fashion industry, upcoming regulations are fundamentally altering consumer offerings. The European Union’s ESPR regulation prohibits large companies from destroying unsold new textiles, forcing brands to adopt resale or donation models. Additionally, French law targeting ultra-fast fashion will impose penalties on specific products starting in September 2026, with a total ban on advertising these items by 2027. These measures are expected to increase the cost of ultra-fast fashion while making eco-designed and mid-range clothing more competitive.