Beauty and fragrance trends highlight TikTok makeup hacks and niche corn-inspired scents

A new makeup technique gaining popularity on TikTok involves applying highlighter under the eyes before concealer. This method aims to use light-reflecting properties to visually brighten the under-eye area and reduce the appearance of dark circles, creating a ‘lit-from-within’ effect without requiring heavy amounts of concealer. Products like the Armani Beauty Luminous Silk Acqua Highlighter are being utilized for this subtle, gel-textured application.

In the fragrance industry, the South Korean niche brand BORNTOSTANDOUT has introduced a controversial new scent titled ‘Corn Porn’. Developed by perfumer Suzy Le Helley and presented at a niche perfume fair in Cannes, the fragrance is inspired by the aroma of hot boiled corn with butter. The scent profile includes notes of steam, corn silk, salted butter, warm milk, and caramelized corn, blending sweet, salty, and milky elements to expand the boundaries of the gourmand fragrance category.