Beauty and skincare trends focus on new ingredients and professional treatments

The beauty and skincare industry continues to evolve with new ingredients, procedures, and consumer trends. One emerging high-tech ingredient is PDRN (polydeoxyribonucleotide), derived from salmon DNA, which is gaining popularity in Europe for its ability to stimulate collagen and elastin production.

In terms of professional treatments, the Hydrafacial procedure—a non-invasive skin resurfacing method involving exfoliation, chemical peels, and antioxidant application—has gained significant celebrity attention.

Consumer trends also highlight a shift toward natural aesthetics, such as embracing grey hair with proper maintenance and utilizing lightweight, transparent complexion products like skin tints and BB milks to achieve a ‘second skin’ effect. Additionally, affordable makeup products, including cream blushes and long-wear setting sprays, remain highly rated by consumers for providing quality results at lower price points.