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Beauty brands adopt blind box collectibles to target Gen Z and Gen Alpha
The beauty industry is increasingly adopting the “blind box” collectible model to appeal to younger demographics. In Australia, Adam and Sally Minto have launched Trouble Maker, a cosmetics brand specifically targeting the “Gen Zalpha” demographic by utilizing the psychological appeal of collectible items.
In Canada, the beauty brand DAISE is expanding its product range through its “Charmed DAISE” campaign. The brand is introducing collectible accessories, mini fragrance mists, and mystery blind boxes that will be sold exclusively at Walmart Canada. The new lineup includes mystery charm bracelets and Dollface charms, designed to be collected and displayed on personal items like backpacks and bracelets.
Entities
Adam Minto · DAISE · Sally Minto · Trouble Maker · Walmart Canada
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] DAISE is launching a new collectible lineup including mini fragrance mists, mystery blind boxes, and accessories. vitamagazine.com
- [● 2 SOURCES] Adam and Sally Minto have launched Trouble Maker, a cosmetics brand targeting Gen Zalpha. insideretail.asia · insideretail.co.nz
- [○ 1 SOURCE] The Charmed DAISE collection will be sold exclusively at Walmart Canada. vitamagazine.com
- [○ 1 SOURCE] The Mystery Dollface Charm & Mini Solid Fragrance collection features seven collectible characters, including one ultra-rare version. vitamagazine.com