Beauty brands Amend and Vizzela showcase new products at Beauty Fair 2026

Beauty brands Amend and Vizzela are participating in the Beauty Fair 2026, held from September 5 to 8 at the Expo Center Norte in São Paulo.

Amend is introducing three new hair care products: the Nutritive Web Mask featuring Hydra Tech technology, the Wave Securing Styling Fluid for curls and waves with thermal protection, and a Night Repair Serum designed for hair reconstruction during sleep. The company is utilizing a 180 m² stand to engage with professionals and consumers.

Vizzela is presenting a festival-themed experience called ‘Vizzela Land’ at the event. The brand has established two distinct spaces: a 200 m² commercial area for retailers and partners, and an activation stand for the general public. The public area features a festival-inspired scenography, including a Ferris wheel, tattoo kiosks, and interactive stations where visitors can collect stamps on a passport to receive prizes. Vizzela is also highlighting its new FIX line, which focuses on long-lasting makeup resistance.