Beauty brands expand fragrance lines with new hair and body mists

Beauty brands Lancôme and Yves Rocher are expanding their fragrance offerings with new hair and body mist collections, reflecting a growing consumer trend toward lightweight, multifunctional scents.

In Brazil, Lancôme has launched the La Vie Est Belle Hair & Body Mist in three versions: L’Original, L’Elixir, and Vanille Nude. These 100 ml products are designed for use on skin, hair, and clothing. The launch coincides with the brand's debut on TikTok Shop and follows rapid growth in Brazil's body splash category, which is currently the largest in Latin America.

Similarly, Yves Rocher is expanding its Pleines Natures collection with a range of Perfumed Mists for Body and Hair. The collection includes Bouquet Ambré, Cuir de Nuit, and Plein Soleil. These 150 ml mists are positioned as affordable alternatives to Eaux de Parfum, catering to consumer interest in scent layering and flexible fragrance routines.