Beauty brands highlight trends for Korean and healthy glow makeup

Beauty brands are highlighting specific techniques and product lines to achieve popular makeup trends, such as the Korean makeup look and the healthy glow aesthetic.

To achieve a natural Korean-style look, barenbliss suggests using a lightweight base, soft eyeshadow in peach or nude pink tones, and focusing on curled lashes. The brand has introduced the Roll to Definer Steel Mascara (RTD), which features a dual-sided steel applicator designed to add volume at the base and lengthen individual lashes for a lash-extension effect.

For those seeking a healthy glow, Skintific recommends a routine that combines skincare with makeup to maintain hydration. Key steps include using a biphase serum spray with a 1:9 oil-to-water ratio to create a hydrated base, and applying moisture gel containing Tranexamic Acid and Niacinamide to even skin tone and hydrate before applying makeup.