Beauty brands launch new products and limited editions in Japan

Several beauty and skincare brands are launching new products and limited editions in Japan during late August.

Tatcha is celebrating its fifth anniversary in Japan with the release of a limited-edition Maple Red Kiss Lip Mask. Inspired by autumn foliage, the product will see a world-first early release at @cosme TOKYO and @cosme OSAKA starting August 26, followed by a wider release on September 9 via Isetan Beauty Online and @cosme Shopping. Special sets featuring an original keychain will also be available.

Other notable releases include the Japanese launch of Rom&nd’s “Soy Milk Edition,” a collection inspired by the “Mor-Mor” makeup trend that saw high sales in South Korea. Additionally, Burberry Beauty is introducing a new “Mahogany” eyeshadow palette, L'Occitane is releasing sheet masks from its “Reset” series, and Maison Margiela is debuting a new fragrance titled “Lost Eden” within its Replica Eau de Parfum collection. I-ne is also launching a new hair care brand, AMPREM, while Bifesta is introducing new foam peeling facial cleansers.