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Beauty Fair 2026 highlights major shifts in Brazil's beauty market
The Brazilian beauty industry showcased significant trends and expansions during the Beauty Fair 2026 in São Paulo. The event, which attracted over 200,000 visitors and 2,000 brands, highlighted a 30% growth in the perfumery sector, driven by consumer interest in diverse olfactory families and personal identity.
Major brand movements included Bianca Andrade’s Boca Rosa brand entering the nail care market through a collaboration with Impala and Mundial, featuring a new gel-effect nail polish line. Additionally, Vult announced a major strategic transformation of its makeup portfolio, aiming for a 20% sales increase in that category by 2027.
Other notable developments included specialized hair care products for textured hair, such as Widi Care’s new line for braids, and a growing interest in K-Beauty. The professional sector also focused on comprehensive training, as seen at the Best Class event, which emphasized the need for beauty professionals to master business management alongside technical skills.
Entities
Beauty Fair · Beauty Fair 2026 · Boca Rosa · Impala · Mundial · Widi Care
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] Impala introduced its first Gel Effect nail polish line, which does not require UV or LED lamps. gkpb.com.br
- [○ 1 SOURCE] Boca Rosa, Mundial, and Impala launched a collaborative nail care collection at Beauty Fair 2026. gkpb.com.br
- [○ 1 SOURCE] Widi Care launched the Juba Tranças line specifically for braid maintenance and hair preparation. mundonegro.inf.br
- [○ 1 SOURCE] Beauty Fair 2026 hosted over 2,000 brands, 500 exhibitors, and more than 200,000 visitors in São Paulo. mundonegro.inf.br