Beauty industry sees new launches in haircare and cosmetics

Recent beauty industry launches include a variety of new products across haircare, cosmetics, and skincare categories.

Bouf has introduced a wet-to-dry dry shampoo designed to absorb excess oil from the scalp when used with a hairdryer. Additionally, Birkenstock has expanded into the beauty market with a plant-based, vegan nail polish and footcare range featuring five shades inspired by seasonal footwear colors.

In the color cosmetics sector, skincare brand Votary has released its first color products, including three lip and cheek tints and a luminous skin liquid. Saie has launched SuperSuede Baked Eyeshadow singles available in 11 shades with hydrating ingredients like jojoba esters and ceramides. Fara Homidi has also introduced the Pool Slick Lash Lacquer mascara, which features a curved brush wand designed to lengthen and condition lashes.