Beauty industry shifts toward longevity trend

The beauty industry is experiencing a significant shift from traditional anti-aging concepts toward “longevity,” a trend focused on extending the healthy function of skin and the body. This movement emphasizes wellness and cellular health rather than merely attempting to reverse the signs of aging.

To showcase these advancements, RX Japan will host the 7th COSME Week Osaka at Intex Osaka from September 30 to October 2, 2026. The event will feature cutting-edge ingredients and technologies, including exosomes, NAD+, and plant-based fermentation extracts, reflecting a global move toward science-based beauty and inner care.