Beauty industry trends and new product launches for September 2026

The beauty industry saw several notable product launches and trends in September 2026. Kevin Murphy introduced ‘FLAWLESS’, a 6-in-1 styling lotion designed to strengthen, repair, smooth, add shine, protect, and style hair. The product utilizes KM. RE. BOND, arginine, and fermented oils to repair up to 73% of broken bonds.

Guerlain released ‘L’Heure Bleue – The Scent of the Sky’, a new fragrance for women featuring an iris tincture developed through three years of research, combined with orange blossom, vanilla, and ambroxan. Additionally, Weleda released a limited edition of its Amber Divine fragrance.