Beauty industry trends focus on hydration and skin health for mature skin

The beauty and skincare market is seeing a shift toward products designed to support aging skin through hydration and nourishment. Research from Anglia Ruskin University indicates that consistent collagen supplementation can improve skin firmness and moisture, potentially preventing the appearance of aging.

Absolute Collagen, a brand backed by various celebrities, offers liquid and powder supplements containing 8,000mg of collagen and vitamin C to aid absorption. Meanwhile, in the makeup sector, there is a growing trend toward skincare-forward foundations for women over 40. Rather than using heavy, full-coverage products that can settle into fine lines, consumers are opting for buildable, hydrating formulas, such as L’Oréal Paris True Match Hyaluron Tinted Balm Foundation, which utilizes ingredients like hyaluronic acid to maintain a natural radiance.