Beauty industry trends focus on LED technology and celebrity brands

The beauty and skincare sector is seeing significant growth through technological innovation and celebrity entrepreneurship. LED light therapy masks have become a prominent high-tech trend, with new devices specifically targeting the lip area to address vertical wrinkles and fine lines. Medical experts note that photobiomodulation, particularly using red and near-infrared light, has a scientific basis for influencing collagen production and inflammatory processes, though the effectiveness depends on the specific device used.

Simultaneously, Italian celebrities are expanding their business footprints in the beauty market. Clio Zammatteo’s brand, ClioMakeUp, offers a range of makeup and skincare products available through major retailers like Douglas and OVS. Michelle Hunziker’s brand, Goovi, focuses on holistic wellness, combining cosmetics with dietary supplements. Additionally, Alessia Marcuzzi has entered the market with her brand, Luce Beauty, which focuses exclusively on skincare.