Beauty industry trends in Romania: home services versus professional academies

The beauty services sector in Romania is seeing a rise in home-based manicurists who offer low prices through social media promotion. While these services appear cost-effective, professionals warn that extremely low prices may indicate risks regarding product quality, hygiene standards, and proper sterilization protocols.

In contrast to the rise of unregulated home services, established businesses like Beauty Studio & Nail Academy in Satu Mare are expanding. Founded by entrepreneur Crina Băbțan Codreanu, the center combines professional beauty services with an accredited academy. The academy has trained over 400 students, including individuals from Romania and the diaspora, focusing on professional career development in the beauty industry.