Beauty trends focus on Ayurvedic wellness and advanced skincare

Beauty and wellness trends are focusing on both holistic internal health and targeted topical treatments. In Salzburg, Ayurveda expert Bernadette Fuschlberger-Pühringer emphasizes that beauty stems from the interplay of body, mind, and soul. According to the Ayurvedic tradition, maintaining health through nutrition, digestion, and lifestyle rhythm—aligned with individual Doshas (Vata, Pitta, and Kapha)—is key to an outward glow.

In the realm of topical skincare, new trends highlight the use of high-concentration serums containing Vitamin-A derivatives. Specifically, combinations of Retinal and Retinol are being used to stimulate collagen production, smooth wrinkles, and refine skin texture. These products often utilize liposomal encapsulation to protect active ingredients, though experts advise evening application and mandatory sun protection due to increased light sensitivity.