Beauty trends focus on natural aesthetics and traditional techniques

Recent beauty trends are shifting toward natural aesthetics, moving away from heavy makeup and invasive procedures. In skincare, the Japanese Kobido facial massage is gaining popularity as a non-surgical alternative to aesthetic medicine. Derived from traditional Anma massage techniques, Kobido uses specific movements to target deep facial structures, aiming to improve skin tension, firmness, and facial contour.

In makeup, the Korean-inspired ‘cloud lips’ trend is replacing traditional lip liner. This technique prioritizes a soft, blurred effect known as ‘blurred lips,’ focusing on satin or velvety finishes rather than sharp outlines. This shift aligns with broader K-beauty principles that emphasize a healthy glow and natural appearance.