Beauty trends focus on skinification and glow-enhancing ingredients

Current beauty trends are shifting toward “skinification,” a concept where makeup products are infused with high doses of skincare ingredients like niacinamide, hyaluronic acid, plant-based squalane, and peptides. This approach aims to treat the skin, lips, and lashes during application, functioning similarly to an intensive serum.

Experts suggest that achieving a radiant glow often requires fewer products rather than more. Professional makeup artists recommend mixing a small amount of moisturizer with foundation to create a lighter, more natural, and hydrating coverage, particularly for dry or mature skin. Proper skin preparation, including cleansing and sun protection, remains the essential foundation for any makeup routine.

Specific ingredients like niacinamide are highlighted for their ability to strengthen the skin barrier, soothe redness, and normalize pores. Brands such as Glow Recipe are gaining popularity by combining fruit-inspired ingredients with cosmetic actives to address hydration and luminosity.