Beauty trends highlight hydrating lipstick alternatives

New beauty product trends are highlighting alternatives to traditional lipsticks that offer better hydration and aging benefits. Kess Berlin has introduced the Jelly Treat Lip Oil, a gel-to-oil formula designed to provide moisture without a sticky residue. The product contains a botanical oil complex including macadamia, jojoba, almond, and wheat germ oils, along with Vitamin E to provide antioxidant protection and anti-aging effects.

Additionally, Maybelline’s Natural Rosewood shade, available at Rossmann, is being noted for its suitability for mature skin. The creamy texture and formula containing natural collagen aim to soften fine lines and provide a smoother, fuller appearance, offering a more hydrating alternative to matte lipsticks that can emphasize wrinkles.