Beauty trends in Japan highlight affordable cosmetics and personalized salon services

Recent beauty trends in Japan highlight both affordable makeup techniques and personalized professional services. A former beauty department manager, @mao. makeup, has gained attention on YouTube for demonstrating how to achieve a “transparency-enhancing” look using only budget-friendly Cezanne cosmetics. Her method focuses on using tone-up sunscreen and concealer instead of heavy foundation, utilizing specific highlighters to create a natural glow suitable for mature skin.

In a different approach to beauty, the makeup salon “noen” in Omotesando offers highly personalized services. The salon provides customized counseling to address individual skin concerns and facial structures, offering practical advice on product selection and application techniques. Clients can request specific seasonal looks, such as summer beige makeup, tailored to their unique features through professional guidance.