Beauty trends: K-Beauty and Scandinavian skincare products enter German market

New beauty and skincare products are gaining attention in the German market, drawing inspiration from Korean and Scandinavian beauty trends.

Rossmann has introduced Isana ‘Korean Skincare Refreshing Eye Patches’. These 100 percent biocellulose patches are designed to address puffiness and dark circles using ingredients such as Cica and hyaluronic acid. The product is positioned as an affordable K-Beauty inspired solution for the sensitive eye area.

Additionally, the Finnish brand Lumene is seeing increased popularity in Germany. Its CC All-over Concealer, a bestseller in Finland, is now available through retailers such as Douglas and Müller. The formula combines makeup with skincare, utilizing hyaluronic acid, Nordic lingonberry, and Arctic spring water to provide coverage without settling into fine lines.