Beauty trends shift between glass skin and soft matte finishes

Beauty trends are shifting between the highly hydrated ‘glass skin’ aesthetic and a more subtle ‘soft matte’ look. The ‘glass skin’ trend, which originated in South Korea, focuses on achieving a complexion so smooth and hydrated that it naturally reflects light. This approach emphasizes deep hydration and skin barrier maintenance using ingredients like hyaluronic acid, vitamin C, and vitamin B3, rather than aggressive exfoliation.

In contrast, a move toward a ‘soft matte’ finish is emerging as a seasonal transition. Unlike traditional heavy matte makeup, this trend seeks a velvety, natural appearance that controls excess shine without making the skin look dry or lifeless. This style aims to maintain skin dimension while providing a more controlled, sophisticated finish suitable for cooler weather.