Beauty trends shift toward cream products and natural aesthetics

Beauty industry trends are shifting toward cream-based products, such as cream blush, bronzer, and highlighter. Unlike traditional powder products that aim for a matte, heavy coverage, cream formulas are favored for achieving a ‘skin-like’ makeup look. This aesthetic emphasizes natural skin texture, visible freckles, and a luminous, healthy glow, often promoted through social media platforms like TikTok and Instagram.

Historical beauty rituals also mirror modern trends. A 1959 document from dermatologist Erno Laszlo reveals Marilyn Monroe’s personalized skincare and makeup routine, which focused on cleansing, hydration, and a luminous complexion. Her regimen, which included specific steps for morning and evening care, aligns with contemporary ‘clean girl’ and ‘no-makeup’ aesthetics by prioritizing a uniform, glowing appearance without the look of heavy foundation.