Beauty trends shift toward maximalism and soft focus aesthetics

Beauty trends are currently shifting between maximalist expressions and the 'soft focus' aesthetic. Singer Rhea Raj has become a prominent figure in maximalist makeup, featuring in global MAC campaigns. Her signature style incorporates heavy eyeliner, pink blush with a 'blur' effect, and colorful eyeshadows, often drawing inspiration from 1990s and 2000s nostalgia.

In contrast, the 'soft focus' trend is gaining popularity among influencers and celebrities like Hailey Bieber and Kaia Gerber. This technique aims to create a real-life filter effect, moving away from the previous 'glass skin' trend toward a smoother, more natural finish. The look prioritizes an impeccable complexion that is neither too matte nor too shiny, serving as a versatile base for both daily wear and more creative evening looks.