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Beauty trends shift toward mochi skin and glass skin aesthetics

Recent beauty trends are shifting away from heavy coverage and intense shine toward more natural, hydrated looks, specifically the “mochi skin” and “glass skin” aesthetics.

Mochi skin, inspired by the soft and elastic texture of the Japanese dessert, focuses on achieving skin that appears soft, plump, and naturally glowing. This approach prioritizes skin barrier health and hydration over concealing imperfections with heavy foundations.

Similarly, the glass skin trend, rooted in Korean beauty philosophy, aims for a complexion so hydrated and smooth that it reflects light like glass. Both trends emphasize a “less is more” philosophy, favoring consistent skincare routines, gentle cleansing, and lightweight products to enhance the skin's natural texture rather than masking it.

Entities

Korean beauty industry