Beauty trends shift toward scientific skincare and wellness

The cosmetic and beauty industry is seeing a shift toward scientific precision and lifestyle-based wellness. The Spanish brand Naccentia, founded by Gloria Marín, is introducing a 'True Beauty' methodology. This approach focuses on 'active-only' multifunctional formulas designed to simplify skincare routines by combining multiple high-performance ingredients, such as niacinamide and hyaluronic acid, into single products like their Daily Bloom serum.

In a different approach to beauty, artist Jennifer Lopez has highlighted the importance of sleep as a fundamental anti-aging tool. Lopez noted that consistent rest of seven to nine hours can make her face appear significantly rejuvenated, a realization that came after experiencing health issues related to stress and exhaustion during periods of intense professional activity.