Beauty trends: The rise of setting sprays and luminous makeup

The beauty industry is seeing a significant rise in the popularity of makeup setting sprays, driven largely by viral trends on TikTok. Searches for ‘fixing spray’ on Google have increased by over 170%, and the global market for these products is projected to grow at an annual rate of 5.67% through 2032. Modern formulas have evolved beyond basic fixatives to include ultra-fast drying, mattifying, and antioxidant-enriched options that also provide skincare benefits.

In the realm of mature skin makeup, professional experts are challenging traditional rules that suggest avoiding luminosity. Makeup artists, including Fiona Stiles, suggest that for women over 60, subtle golden, champagne, or bronze tones with a satin finish can be highly flattering. The key is to avoid heavy glitter in favor of soft, warm, and neutral pigments that provide a fresh and awake appearance without being excessive.