Bed Bath & Beyond Rebrands to Neighborhood Intelligence, Moves HQ to Nashville

Bed Bath & Beyond Inc. announced it will change its corporate name to Neighborhood Intelligence to reflect a broader strategy that integrates retail, home services and home ownership. The rebrand accompanies a relocation of the corporate headquarters from the Salt Lake City suburbs to Nashville, Tennessee, where several of its business segments are already based. Shares will transfer from the NYSE to Nasdaq under the ticker NXH on August 17. CEO Marcus Lemonis said the new identity captures the data, technology and intelligence the company is building across brands such as The Container Store, Kirkland’s, Lumber Liquidators, Cabinets To Go, Overstock and buybuy BABY, and emphasizes the higher margins in home‑services projects.