Bedoes 2115 Leads Activia Yogurt Campaign in Poland

Polish rapper Bedoes 2115 (also known as Bedoes 2115) appears as the face of a new advertising campaign for Activia yogurt, a brand owned by French dairy group Danone. The spot, shot with a self‑deprecating, satirical tone, shows Bedoes interacting with actors playing brand and agency representatives, mocking typical marketing clichés. Bedoes was engaged not only as a celebrity endorser but as a creative partner, helping shape the concept, narrative and tone of the campaign.

The campaign was developed by the Polish agency Polot, with production by Spokój, media planning by Mediacom and direction by Zuza Krajewska. It aims to reach younger consumers by using an authentic rap‑culture perspective. Bedoes explained his involvement by saying he simply enjoys Activia’s kefir‑style yogurt, while also noting the partnership aligns with his personal values and previous charitable work with the Cancer Fighters project.